The People Behind Peak
Professional products. Personal service. Get to know the family behind your next detail.
Family Owned Since 2016
From Iowa shops to detailers across the country, we bring professional products and personal support to the people doing the work.
At Peak Distributing, our mission is to supply premium automotive and industrial products with unmatched reliability and service. We proudly support businesses across Iowa and the Midwest, prioritizing trust, responsiveness, and real partnership over transactions. Customer success drives every decision we make, and we operate with a balanced focus on profitability, sustainable growth, and long-term value for the communities and partners we serve.
Peak Distributing strives to be a leading wholesale partner for automotive and industrial products. We deliver innovative, high-quality solutions that help businesses save time, reduce costs, and perform at their best. Guided by integrity, reliability, and transparency, we aim to be the distributor of choice — trusted for our commitment to excellence and unmatched customer satisfaction.
Curt Gorsh founded Peak Distributing in 2016 after nearly two decades of working alongside his father, whose business, Mid Iowa Sales, began in 1978. With the support of his wife, Cari, and their children, Lucas and Alexis, Curt built Peak around quality products, personal service, and lasting relationships.
Today, Peak serves customers across Iowa and neighboring states. After graduating from the University of Iowa, Lucas joined the business full time in 2026, leading sales and marketing as he prepares to carry the family’s third generation of distribution experience forward.
Thank you for trusting our family to support your business. Your continued support drives everything we do.
Curt’s father established Mid Iowa Sales, beginning the family’s distribution story.
Curt founded Peak Distributing, building on his experience with a personal approach to customer service.
After graduating from the University of Iowa, Lucas joined full time to lead online sales and marketing alongside Curt and Cari.
Family owned means you know who you’re working with. Meet Curt, Cari, and Lucas—the family behind the products and service.
Curt grew up in the automotive industry and founded Peak Distributing in 2016 after nearly two decades of working alongside his father. His product knowledge, hands-on experience, and lasting customer relationships remain at the heart of the business.
Connect with our teamCari oversees financial operations, office administration, and the daily coordination that keeps Peak running smoothly behind the scenes.
Connect with our teamA University of Iowa graduate, Lucas joined full time in June of 2026. He leads online sales and marketing, works directly with customers, and is preparing to lead Peak’s next chapter into the future.
Connect with our teamOur values show up in the everyday details: the advice we give, the products we carry, and the way we treat our customers.
Straight answers. Honest recommendations. We want you to feel confident in what you buy and who you buy it from.
Whether you’re buying for your own vehicle or stocking a dealership, we take the time to understand what you need.
Professional brands, practical advice, and products selected to help you get a better result.
A familiar team you can turn to for everyday supplies, product questions, and help keeping your shop moving.
We keep looking for better products, useful tools, and smarter ways to support the people we serve.
Our roots are in Iowa. The relationships we build here shape how we serve customers near and far.
Find your next go-to product, or talk with our team about what your shop needs.
